Myrtle Beach’s Broadway at The Beach: Fun for The Whole Family

Feb 23, 2024 | RV Lifestyle

Broadway at The Beach — a name that conjures up visions of a meandering shoreline, sunlit boardwalks, and the carefree hum of vacation vibes. For many, this famous destination in Myrtle Beach, South Carolina, is the beating heart of the Grand Strand, offering an amalgamation of entertainment, shopping, and culinary delights that have attracted millions of visitors annually. And with good reason. It’s not just a stop; it’s an experience.

In this definitive guide, we’ll walk you through every nook and cranny of Broadway at The Beach, highlighting the must-see attractions, the flavors you can’t miss, good food, and the entertainment that makes this place come alive day and night. Whether you’re planning your visit or simply curious, buckle up — this is the tour you’ve been looking for.

The Quintessential Myrtle Beach Haven

Myrtle Beach is hailed as the Grand Strand for good reason. Sandy shores stretch as far as the eye can see, a magnet for beach lovers worldwide. And at the heart of Myrtle Beach lies Broadway at The Beach, an immersive 350-acre complex that’s the epitome of coastal entertainment. This vibrant metropolis of fun started as a single vision and has since evolved into a one-stop destination for all things leisure.

Named for its lake-like layout with avenues of entertainment that “broadway” into the heart of the property, an area adorned with seagull sculptures dotted around a central plaza, Broadway at The Beach is a blend of retail, dining, and attractions. But there’s more to it than meets the eye — the complex is steeped in history, community, and a commitment to evolving alongside Myrtle Beach itself.



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A Palette of Flavor

Amidst the hustle and bustle family lots of attractions, your palate might start clamoring for attention. Broadway at The Beach sates this craving with a cornucopia of culinary experiences. From American classics to international delights, expect to find your favorite cuisine and perhaps discover a new one.

Unique Eateries

Where else could you dine amidst sharks or a sea of jellyfish? Unique establishments like the Paula Deen’s Family Kitchen and the iconic Hard Rock Cafe ensure that the dining experience is as memorable as the meal. If you’re in the mood for a bite on the lighter side, a stroll down any of the avenues will present a variety of options, from seafood to sushi and everything in between.

Celebrity Chefs

Myrtle Beach isn’t only about the beach — it’s also a culinary destination. At Broadway at The Beach, celebrity chefs and renowned eateries make this evident. Here, you can savor the world of American flair as presented by renowned TV personalities or experience haute cuisine brought to you by seasoned professionals.

Myrtle Beach mall hours and locations

The Shopping Extravaganza

For those who view shopping as a form of relaxation, staying at Broadway at The Beach is akin to residing in retail heaven. There’s no shortage of diverse stores and boutiques around every corner, each beckoning with unique finds and local wares, even if you want to window shop.

Unique Boutiques

Broadway at The Beach takes pride in hosting a variety of specialty stores and unique boutiques. From beachwear to board games, from souvenirs to spices, you’ll find an eclectic array of goods, many exclusive to the area.

Name Brands

Shoppers seeking familiar labels will not be disappointed. A multitude of outlets offering renowned brands ensure that you can satisfy your retail cravings and stay on trend, whether you’re shopping for fashion, electronics, or something in between.

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Nightlife and Entertainment

The day ends, but the fun doesn’t. Broadway at The Beach transforms as the sun sets, with an electrifying nightlife that keeps the energy high well into the early hours.

Bars and Lounges

From the laidback islands vibes of Margaritaville to the high-energy jams of a dueling piano bar, the nightlife scene brings a variety of settings outstanding activities to complement your evening. Enjoy craft cocktails and live music, or dance the night away — the choice is yours.

Theaters and Concerts

Broadway at The Beach plays host to a vibrant theater scene, a wonderful place where you might catch a spectacular show or an impromptu street performance. Throughout the year, this venue draws in renowned acts and local talent for evenings of music, laughter, and entertainment.

Seasonal Festivities

Broadway at The Beach is alive with special events and seasonal festivities during summer months. From fireworks that light up the summer skies to holiday parades and markets that saturate the air with festive cheer, every visit is unique and filled with the spirit of the season.

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8 Exciting Adventures at Broadway at the Beach in Myrtle Beach

Planning a trip to Myrtle Beach? Broadway at the Beach is a must-visit! This charming destination is teeming with entertainment, shopping, and dining options that cater to every taste and mood. Whether you’re traveling with your family, friends, or that special someone, there’s something for everyone at Broadway at the Beach. Here are 8 exciting adventures you simply can’t miss!

1. Unleash Your Inner Explorer at WonderWorks

Kick off your Broadway at the Beach trip by entering the ‘upside down’ wonder of WonderWorks. This 50,000-square-foot amusement park combines entertainment and education with over 100 hands-on exhibits. Challenge your mind with the indoor ropes course, experience zero-gravity in the astronaut training gyroscope, or feel the shake of an earthquake in the Earthquake Simulator. It’s an adventure filled with science, fun, and wonder for all ages.

2. Get Up Close and Personal with Marine Life at Ripley’s Aquarium

For those who love the ocean, Ripley’s Aquarium is an absolute paradise. Home to thousands of colorful, exotic aquatic creatures, including stingrays, jellyfish, and the resident green sea turtle, “Gabby.” The walk-through acrylic tunnel offers a breathtaking view of sharks swimming overhead. Visitors of all ages can enjoy the interactive exhibits and the chance to touch rays and jellyfish.

3. Conquer the Wonders of the Underwater at Submarine Simulator

Broadway at the Beach is not just about what’s above water, but beneath it too. At the Submarine Simulator, you can experience what it feels like to pilot a submarine and admire the ocean’s marine life through a realistic 16-foot translucent dome. The 12-seater boat takes you on an imaginary underwater voyage, which is a thrilling and educational experience that kids and adults will find enchanting.

4. Indulge Your Sweet Tooth at It’Sugar

Every city has a candy store, but It’Sugar at Broadway at the Beach takes it to the next level. The bold, colorful, and highly Instagrammable candy store is a sweet-lover’s sanctuary; it boasts a selection of over-sized treats, unique sweets, and exclusive candy you won’t find anywhere else. Step inside to find giant boxes of Nerds, a wall of Pez dispensers, or a 10-pound bar of Hershey’s chocolate to satisfy your sugar cravings.

Myrtle Beach, SC | Jimmy Buffett's Margaritaville

5. Dine with the Fishes at Jimmy Buffet’s Margaritaville

Who hasn’t dreamt of having dinner in a tropical paradise? Live the dream at Jimmy Buffet’s Margaritaville, where the laid-back island atmosphere perfectly complements a menu filled with Caribbean-inspired flavors. Sit by the water, feel the breeze, and enjoy a ‘Cheeseburger in Paradise’ or one of their famous margaritas. With live music and a souvenir shop, the experience is sure to be one you’ll cherish.

6. Master Your Swing at Topgolf Myrtle Beach

Even if you’re not a pro at golf and its not technically at Broadway At The Beach, Topgolf Myrtle Beach is a destination that guarantees fun for all skill levels. Hit microchipped golf balls at giant dartboard-like targets on an outfield, and compete against your friends and family for bragging rights. With a full bar, chef-driven food menu, and HDTVs to watch the big game, it’s an all-around entertainment hot spot that’s become a beloved attraction.

7. Laugh the Night Away at the Comedy Club

A day at Broadway is incomplete without a dose of laughter at the Comedy Club. Hilarious comedians from all over the country perform nightly, and the intimate setting ensures that everyone has a great view. Enjoy the mix of local talent and big-name acts or take part in open mic nights. It’s the perfect way to wind down after a day of shopping and attractions.

8. Satisfy Your Cravings at Paula Deen’s Family Kitchen

Foodies, rejoice: Southern cuisine gets a celebrity twist at Paula Deen’s Family Kitchen. Share a family-style feast made from scratch, just like Paula Deen’s recipes back in Savannah. The menu features Southern classics like fried chicken, collard greens, and creamy mac ‘n’ cheese served in a comfortable, homestyle setting. Don’t forget to leave room for Paula’s famous dessert – they’re the highlight of any meal! After, head over to celebrity square to finish off your night!

myrtle beach weather

Around the Clock, Around the Year

The magic of Broadway at The Beach never rests. It’s a year-round destination that continues to evolve, constantly adding new attractions, restaurants, and experiences. With its central location in Myrtle Beach and its heart of entertainment, Broadway at The Beach invites visitors to experience the best that this coastal city has to offer.

So come on down and make memories in this one-stop destination for all things leisure! So why wait? Plan your visit to Broadway at The Beach now and get ready for a world of excitement, flavor, and fun! So come on down and make memories in this one-stop destination for all things leisure! So why wait? Plan your visit to Broadway at The Beach now and get ready for a world of excitement, flavor, and fun!

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